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Research papers

Facilitating consumer insight

Over the past five years research has made some giant strides by increasing its impact on business decision making. But what does this mean for the relationship between client researchers and their suppliers? The focus of this paper is a case study...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Becky Power, Charlotte Webb, Quentin Ashby
Company: GSK
April 18, 2004
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Citation

Power, Webb and Ashby (2004a, April 18). Facilitating consumer insight. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/facilitating-consumer-insight